Your Content, Your Voice
Each brand has a specific style and tone with which they approach their audience. The more genuine and relevant it is, the easier it would be to connect with your audience. If you are selling a type of service, it is vital that you earn the trust of your customers, especially if you are selling a service.
People trust experts that would teach and guide them. And if you don’t engage with your customers, they will never earn your trust. The same goes for products, hence the reason why many of the most successful digital retailers ask their customers to take pictures of themselves and then they post them on their social media pages. By doing this, you build a circle of trust.
You are not just selling clothes, you are selling a way of living. On that note, if you run a blog you most definitely need to interact with your audience and what they exactly would like to read. They will never be loyal to your blog if you write random pieces that bring no value to them. They go to your blog for a reason – they found themselves in the content you are creating. You are them, they are you.
Your Content, Your Exposure
Simply put, bad content means bad brand awareness. And you definitely don’t need that. Brand awareness is the level of customer’s brand consciousness. Your content should be distinguishable. When your target audience sees it, they should recognize it. By doing so, they are recognizing your brand, your products and services.
Furthermore, you can use your content to increase the traffic to your website and turn your target audience into customers. It is highly recommended to use inbound links in your content that would lead to your site, blog, social media page etc. The higher the brand awareness the higher the word-of-mouth marketing and brand loyalty.
A Full Service Content Marketing Agency
Things We Do to Craft Creative & Engaging Content Marketing Assets
Each brand has its type of content, unique type of communication with the target audience. There is no guide in content marketing that can tell you what type of content you should produce, nor what type of content would bring most success for your brand.
It is very subjective. But there are tips for the creation of content marketing that have been proven to be successful and these are some of them.
Get to Know Your Target Audience Profoundly
This is the first and the most important part of your content marketing. If you skip it or not commit fully into understanding your target audience’s background and preferences then you might as well say goodbye to your awesome results.
No matter how good is your content, if it is not tailored to your audience it would not interest them and it would definitely not turn them into your customers. Get to know their age, sex, location, preferences, interests, the type of content they read etc. And yes, write in your target audience’s language. Trust us on this one!
Be Authentic and Insightful
Copying other content and just pasting it to your page won’t do you any good. So, what can you do about it? How can you differ from your competitors? Don’t be afraid to be daring and let your brand’s voice be heard.
As a matter of fact, that’s how you will attract them to click that like/dislike and comment button. You want to ignite a funky feeling within your target audience and make them yearn for more content. Produce a content that other pages would share, something that will inspire people and make them take action.
Engage with Your Target Audience
This is an essential step to make if you want to have a loyal customer base. The less you engage with your target audience, the less they think of you. It’s that simple. Talk to them, friend to friend.
Comment, like, engage into conversations, repost and reshare reactions from them. It is a lot easier to connect with a brand that is “easily accessible”. It makes a stronger connection and it breathes trust on both sides.
Blogs, Press Releases & Articles
These types of content marketing will definitely boost your SEO (search engine optimization). An insightful, relevant and information abundant article would increase your chances of being featured on high authority websites, would boost your website conversion rate, improve the chances of being read by the the target audience and hopefully convert your target audience into customers.
Email Marketing Content
Your email content differs based on who you send it to – your partner, you friend, your colleague or your potential client. They differ in style, length, language, information, subject, just to name a few. You may go about sending your friend an email without a subject line but would you do that in your email campaign? The subject line is the first thing your leads see.
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